Freelance Marketing Manager (Part Time, 2/3 Days a Week)

UK-London
2 weeks ago(05/01/2018 20:04)
Job ID
2018-1280
# of Openings
1
Category
Productions
Closing Date
26/01/2018

Overview

Please send all applications directly to Elizabeth Fisher-Robins at Elizabeth.Fisher-Robins@itnproductions.com

Responsibilities

  • To assist the Industry News Account Manager to execute successful programme marketing campaigns that improve sales and improve the retention of Association partners and participants.
  • Assist with the distribution and marketing campaigns across the Industry News programmes in the UK and US as we seek to achieve our association partners’ and participant brands’ communication objectives
  • Implement ideas and strategies to drive engagement through video content
  • Help to implement social media strategies creating and curating posts, tweets and other activity.
  • Create content calendars for channels including twitter, Facebook, LinkedIn and You Tube
  • Set up YouTube campaigns using AdWords
  • Design Marketing Toolkits for Association Partners and programme participants to outline the marketing and distribution plan for each programme
  • Write press releases for each programme
  • Identify ways in which we can further our marketing and distribution efforts for each programme
  • Develop relationships with trade journals, and press contacts seeking to get exposure for the content
  • Assist the Account Manager in the reporting on the measurement of marketing and distribution activities against the set objectives for the content

 

Qualifications

  • Knowledge of marketing techniques and theory
  • Experience of video marketing
  • Experience working on campaigns using  social media channels such as Facebook, twitter, LinkedIn and You Tube
  • Good copywriting skills and the ability to write press releases
  • Experience using InDesign and Photoshop
  • Ability to prioritise and work to deadlines, while working on various tasks at the same time

Hiring Manager : Job Title

Executive Producer

Equal Opportunities Policy

This Job Description identifies the main requirements of the role. It is not an exhaustive list of duties but is intended to reflect the nature, range, and context of the work, which will change over time.

 

ITN is an equal opportunities employer and we actively seek candidates from diverse backgrounds and communities.

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